In 2005 TracMap was created by leading agricultural consultant Colin Brown, after he identified a gap in the market for a rugged and easy to use GPS Guidance and Mapping system, specifically designed for New Zealand conditions, including both dairy farms and rolling hill country.
Before starting design of the award winning TracMap GPS Guidance systems, considerable research of users needs was undertaken. This formed the basis for a purpose built GPS Guidance system that would meet the needs of contractors and farmers operating in New Zealand's demanding outdoor environment.
Since installing our first GPS Guidance systems in trucks in October 2006 we have quickly grown to be the largest agricultural GPS provider in the country, with Truck, Tractor, Bike, Effluent Management, Live Fleet Tracking and Aviation GPS Guidance now on the market.
Over 65% of all fertiliser applied to NZ farms is carried out using TracMap guidance and mapping systems. While accuracy in fertiliser spreading and tracking is still our core market, our customers continue to surprise us with the diversity of uses they find for TracMap GPS Guidance.
In more recent times we have expanded into other markets outside agriculture, and also outside NZ. It seems TracMap systems are easier to use, and more effective, than any other system available in the world for tasking and recording vehicles operations in demanding outdoor environments. Exports now make up 30% of our sales, with that percentage growing every month.
Our ability to make operating vehicles safer, easier and more profitable has seen us become the Largest Provider of GPS Technology to the Agricultural Sector in New Zealand, Winner of the New Zealand Hi-Tech Emerging Company Award in 2010 and 50th fastest growing technology company in the Asia Pacific Region in 2009.
As the company has grown, so too has our market focus - TracMap's innovative yet simple to use GPS guidance and recording systems are now the foundation of GPS guidance systems for land, sea and air operations throughout the Emergency Services, Utilities, Agriculture, Viticulture and Aerial Agriculture industries. We have expanded rapidly with Area Managers who cover NZ, as well as dealers in USA, Australia, and other countries around the world.